onside law has advised Southampton FC on a three year sponsorship deal with IT firm, aap3 to become the Club’s main sponsor. The partnership will start from the beginning of the 2011-12 season and run until June 2014. In addition to appearing on the front of both the home and away first team shirt, the deal will also see the aap3 logo and branding at St Mary’s Stadium, as well as on the Club’s website and official match programme.
Southampton FC are having a great season with their success on the pitch mirroring their ambition off it. onside law has forged a close relationship with the club and advises it on all of its commercial affairs. Partner, Oli Hunt saw the Saints beat Sheffield Wednesday on Saturday – they currently lie in the play-off positions but everyone at the club and the firm are hoping that with games in hand they can make a push for an automatic promotion place.
“onside law rises in the rankings following another strong year and has emerged as a serious player in the market. According to clients its 'superior team' 'has very good knowledge of the sports industry' and 'is refreshingly commercial’. It ‘impresses in an area where it has genuine niche expertise’.”
“As a boutique sports and entertainment firm, it is able to offer its clients highly specialised advice, which has been key to its attracting and maintaining client relationships with prominent sports bodies such as the England & Wales Cricket Board (ECB) and Ryder Cup Europe. Sources say: ‘All four main partners are highly charismatic individuals, all are young, enthusiastic and energetic, and all work exceptionally well together as a team.’"