onside law has advised the England and Wales Cricket Board on its recently announced deals with Maximuscle and Clydesdale Bank.
Maximuscle continue as the Official Nutrition Supplier to the ECB and England cricket teams until the end of 2013 and Clydesdale Bank have become the new official partner of the ECB’s Cricket Factory Roadshow, thereby supplementing their existing title sponsorship of the Clydesdale Bank 40 domestic competition. The ECB Cricket Factory Roadshow visits more than 50 high-profile events during the year and is designed to give children between the ages of 4 and 18 a positive and fun experience that will encourage them to take up cricket.
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“As a boutique sports and entertainment firm, it is able to offer its clients highly specialised advice, which has been key to its attracting and maintaining client relationships with prominent sports bodies such as the England & Wales Cricket Board (ECB) and Ryder Cup Europe. Sources say: ‘All four main partners are highly charismatic individuals, all are young, enthusiastic and energetic, and all work exceptionally well together as a team.’"