Matching rights and wrongs: New Balance v Liverpool

Liverpool FC’s High Court victory over New Balance provides some valuable lessons for a range of stakeholders when negotiating and litigating kit supply and other sponsorship arrangements. In particular, this case highlights:

  • the importance of ensuring the scope of any matching right is carefully considered and drafted;
  • the value in undertaking appropriate diligence before making any sponsorship offer; and
  • the growing strategic importance of global superstar athletes (and non-athletes) to apparel companies.

Please click here for the full article by Onside Law Senior Associate James Tobias and Associate Jamie Ptaszynski.

Full judgment available here.