Matching rights and wrongs: New Balance v Liverpool
Liverpool FC’s High Court victory over New Balance provides some valuable lessons for a range of stakeholders when negotiating and litigating kit supply and other sponsorship arrangements. In particular, this case highlights:
- the importance of ensuring the scope of any matching right is carefully considered and drafted;
- the value in undertaking appropriate diligence before making any sponsorship offer; and
- the growing strategic importance of global superstar athletes (and non-athletes) to apparel companies.
Please click here for the full article by Onside Law Senior Associate James Tobias and Associate Jamie Ptaszynski.
Full judgment available here.