Our experienced lawyers advise clients on a broad range of commercial issues across multiple industry sectors. Whether acting for rights holders, established corporates, start-ups or entrepreneurs, we seek to combine our comprehensive legal knowledge with a practical, logical and commercial approach.

We believe that a key differentiator from our peers is that all of our lawyers have worked “in-house” at various stages of their careers including the global sport, fashion and media business IMG. This means that they have a unique understanding of the challenges that in-house counsel face and the way in which stakeholders within businesses require advice to be delivered. Consequently, we are adept at acting as a quasi “in-house” counsel for clients who do not have an internal legal function and we are well placed to work closely with the in-house teams of clients who do. Our industry knowledge enables us to provide genuine “added value” and complete deals efficiently without fuss.

We advise on every type of commercial issue; from complex outsourcing arrangements to standard non-disclosure agreements (and everything in between). Our areas of expertise include:

  • Sponsorship
  • Individual endorsements and representation
  • Global and other major events (including bidding, staging, venue hire, ticketing and event management)
  • Digital media and technology
  • Broadcasting and production
  • Hospitality (including pourage rights)
  • Joint ventures
  • Merchandising, licensing and franchising
  • Brand management and protection (including trademarks, copyright, design rights)
  • Image rights
  • Football transfers
  • Advertising, promotion and marketing
  • Publishing
  • Agency, distribution and supply
  • Employment (including club/team contracts)
  • Data protection and privacy
  • Advising the England and Wales Cricket Board on all commercial matters; including sponsorship (such as its England team and international cricket agreements with Investec, NatWest and Waitrose), the staging of World Cups and all other international cricket, brand protection, digital media and technology and licensing.
  • Advising Rory McIlroy on the overhaul of his commercial affairs, including his ground-breaking endorsement contract with Nike, together with his deals with Santander, Omega and Bose.
  • Advising Ryder Cup Europe on all aspects of the hosting of the 2018 Ryder Cup (including the tender process, the bidding rules and the host nation contract for the hosting of the event) and the PGA European Tour on its worldwide commercial programme.
  • Advising the Lawn Tennis Association on a range of commercial matters, including sponsorship contracts with AEGON, BNP Paribas and Nike and its information technology agreements.
  • Advising Southampton FC on its commercial affairs throughout its rise from League 1 to the Premier League, including its kit deal with adidas, shirt sponsorship with aap3 and perimeter signage agreements.
  • Advising Ladbrokes on various digital media collaborations and its social media activity.
  • Advising the French Tennis Federation/Roland Garros on its long-term television deal with NBC for the French Open.
  • Advising British Athletics on all aspects of its Summer Event Series (including the Anniversary Games) and its broadcasting contracts with BBC and Channel 4.
  • Advising Universal Music Arts and Entertainment on a made-for-television concert in Moscow’s Red Square.
  • Advising Alan Pardew on his well publicised long-term manager’s contract with Newcastle United FC.
  • Acting for various high profile individuals on commercial and employment matters including Rory McIlroy, Justin Rose, Graeme McDowell, Sir Nick Faldo, Jessica Ennis, Victoria Pendleton, Sir Jackie Stewart, Patrick Vieira, Heston Blumenthal, Andy Murray, Mark Cavendish, Alan Pardew and Sven Goran Eriksson.