Updates

Sports Business Breakfast Seminar hosted by Google

Fantastic to see so many people at our annual breakfast seminar at Google yesterday.

Brief takeaways from the panel on “the triumphs and tribulations of three World Cups” can be found here.

Thank you again to Google for a fifth year of partnership and our speakers Clare Balding, Karen Carney, Alan Gilpin (Head of Rugby World Cup 2019), Tomos Grace (Head of YouTube Sport EMEA) and Steve Elworthy (Managing Director of ICC Men’s Cricket World Cup 2019).

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Matching rights and wrongs: New Balance v Liverpool

Liverpool FC’s High Court victory over New Balance provides some valuable lessons for a range of stakeholders when negotiating and litigating kit supply and other sponsorship arrangements. In particular, this case highlights:

  • the importance of ensuring the scope of any matching right is carefully considered and drafted;
  • the value in undertaking appropriate diligence before making any sponsorship offer; and
  • the growing strategic importance of global superstar athletes (and non-athletes) to apparel companies.

Please click here for the full article by Onside Law Senior Associate James Tobias and Associate Jamie Ptaszynski.

Full judgment available here.

A string of “toxic” brand ambassadors did little to dent the value of the Nike brand. However, the scandal engulfing the Nike Oregon Project could be more problematic?

Click here to read the full article by Jamie Singer.

We are delighted to be ranked in Tier 1 for Sport once again in this year’s Legal 500 rankings. Here is just a taster of the work we have been involved in during the previous 12 months and what our clients have to say about us:

The Legal 500 2019