James is a senior associate specialising in commercial and digital work for clients across the sports and media industries.
Commercial, IP, Corporate
Reed Smith, ITV (on loan)
Sponsorship, Digital Media & Broadcasting, Technology, esports
James has broad experience advising clients on a range of sponsorship, endorsement, technology and software agreements. He has a particular focus on the acquisition, production, licensing and distribution of content on various traditional and digital media platforms, high-value sponsorship agreements, the exploitation of commercial and media rights and the establishment and delivery of new sports tournaments and competitions.
James advises a range of stakeholders across the sports, esports and media industries, including international federations, national governing bodies, clubs, brands, broadcasters, production companies, digital platform operators, technology start-ups, sponsorship agencies and influencers. Prior to joining Onside Law in 2019, James trained and worked in the Entertainment and Media Group at Reed Smith where he undertook multiple client secondments, giving him a valuable insight into the internal pressures and sensitivities facing clients and how to effectively advise them.
James sits on the advisory board of Street League, a charity that uses sports programmes to help unemployed young people move into work and training.
Away from work, James can usually be found watching Chelsea lurch between trophies (and managers) and threatening to return to any one of the basketball court, football pitch or tennis court.