We are delighted to have advised Two Circles, the digital and data-focused sports marketing agency, on its acquisition of LiveWire Sport, a content production specialist whose clients include the Premier League, the AELTC, World Rugby and the ECB. This is a move designed to accelerate sport rights-holders’ transition to a direct-to-consumer (DTC) commercial model.

This marks Two Circles’ third acquisition in the last 18 months, including rights management agency TRM Partners and its owned and operated event, RugbyX, in November 2020. We are excited to be on the journey with them.

“We’re all very grateful for Onside Law’s hard work and commercially valuable advice provided during the acquisition of LiveWire Sport.

Aside from the first-rate legal services, each member of the team at Onside has represented us to the LiveWire founders and their advisers in a very collaborative spirit and positive manner throughout, which has been much appreciated and is crucial to the way we at Two Circles want to do things as we continue to grow our business and capabilities”.

Joe Tompkins, Head of Legal & Business Affairs